My strategy and implementation plan for the new Digital Design Practice focused on introducing start-up culture into one of Australia’s most trusted financial brands.
And took into account that Bendigo Bank never had a design practice before.
Outlining a framework for governing digital design across the entire organisation, the strategy included steps to socialize the practice, educate teams, and promote design-led thinking at all levels. It also focused on creating clear career paths and ladders while fostering a strong design community. My plan emphasized collaboration, innovation, and consistency, transforming how the organisation approached digital experiences.
Within just a year, the new Digital Design Practice proved highly successful and began to scale. Through design experiments and effective stakeholder management, the practice fostered a deeper understanding of the importance of design across the organisation. The team’s work broke down silos between divisions, simplifying complex user needs and business requirements into clear, usable product prototypes. This approach enhanced communication, collaboration, and reinforced the value of a professional design mindset, with design-led thinking becoming increasingly integrated across the organisation.
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